From the Experts
How to Use Branded Keywords in Trademark Campaigns:
Branded vs. brand – what’s the difference? Check out this post for some helpful tips on branded keywords and trademark campaigns.
Keyword Match-Type Segmentation – Is It Worth It?:
To segment or not to segment, it’s an ongoing question in PPC. This article does a good job of covering both sides of the argument.
21 Things You Didn’t Know about Search Ads [Infographic]:
Hyphens, colons & capitalization can all have an impact on your text ads. This infographic has all the stats for headlines, descriptions, display URLs & more in one place.
How De-Selecting One Checkbox Completely Changed An Advertisers Lead Quality:
Have you ever tested the Search Partners checkbox in AdWords to see how it impacts traffic for your accounts? Check out this post to see why you might want to consider giving it a whirl.
Search Engine Land
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business:
From 20 million searches a day to more than 3 billion a day, take a look back at how much Google AdWords has changed in 15 years.