Clix Marketing Blog’s #PPC News & Views: December 4, 2015

PPCNews&ViewsHappy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.

From the Experts

Moz

Google Keyword Planner’s Dirty Secrets
Search Marketers rely on the Google Keyword Planner to do keyword research or determine trends with keywords. See how the tool gets results and the inconsistencies.

Keyword Planning Tools

If you read the article above, you are probably thinking so what tools should I use? Here are two articles this week about new keyword planning tools. Check out the Wordstream article for Adwords keyword tools and Search Engine Land’s article for keyword research in Bing, Pinterest & more.

3 Cool New Keyword Tools for Generating Content Ideas from Wordstream

Four Tools To Break You Out of the Keyword Reasearch Box from Search Engine Land

AdEspresso

A Cheat Sheet to Successful Holiday Facebook Ads (Beyond Discounting):
The Holiday Season is in full swing. Read this article to find great tips on how to make your Facebook ads successful this holiday season.

SEER

How Pinterest’s New Visual Search Works & Its Implications For Marketers:
Pinterest is an extremely popular site that gives great visuals of products and designs. Read this article to see how to use the Pinterest Visual Search and why it might be a great marketing platform for you.

From the Engines

Google

Introducing New Interactive Ads to Drive App Installs

Bing Ads

Reaching Customers in the Final Weeks of the Holiday Season

LinkedIn

7 Key Metrics to Track the Success of your LinkedIn Sponsored Updates

From the Clix Team

Clix Marketing

8 Posts To Save You Time This Holiday Season by Amy Bishop

Ask Yourself: Why Do I PPC? by John Lee

Being Calculated In Calculated Metric Use by Susan Wenograd

Gmail Ads For All! by Jill DuPre

 

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