From the Experts
Four Things Your Should Know About AdWords Location Targeting for Search:
A good refresher on one of the core campaign settings, location targeting. Check out this post for a refresher on location targeting options.
AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]:
Here’s a quick-hitting, fun read on quick, powerful optimizations that can improve account performance while not eating up a lot of your precious time.
Search Engine Land
Six Steps To AdWords Conversion Tracking Bliss:
There’s been a lot of changes on the conversion-tracking front in the last couple of months. This post discusses why you should give up the beloved “converted clicks” column in exchange for the “conversions” column in AdWords.
How Big Brands are Helping You Buy on Social: Infographic:
This cool post goes into targeting, limitations, audience and more of the biggest social channels. Check it out – it’s in cool infographic format, too, for even better reading.