This post was updated on March 30th, 2020, to reflect the updates to the Twitter interface. This post was originally published on December 23rd, 2015.
Account access is one of the first steps in most agency/client relationships. I was recently doing this with a client and realized that it can be confusing to someone who hasn’t done it 20 times already. So here is a screen-by-screen tutorial for granting Twitter Ads access:
Granting Twitter Ads Access
Head to ads.twitter.com to get started. Click the account you want to grant access to.
Click the dropdown from your account name at the top left. From the options listed you want to click “Edit access to account”.
This will take you to a page where all the users will be listed. Now follow these steps:
- Click on “Add more users…”
- Type the Twitter handle for the person you’re giving access to
- Click the profile when it appears below the input box
The next screen will give you the access levels. For most agencies, the Ad Manager access level will be sufficient. But pay attention to the small checkbox below the access levels:
You should probably allow your agency to create new Promoted-only Tweets. These are the most effective and are often called “Dark Posts” because while they’re tweets, they don’t show up in your feed or go out to your followers. They’re basically just ads by another name.
Click “Save” and you’re done. You’ve given your agency access to start working for you!