Comments (4)

  1. Great post but I would say that one point should be considered very carefully:

    Do the numbers in the interface match your analytics? The back end system? (i.e. Salesforce, Magento, Shopify, etc.)

    The reason I say this is that no two systems – not even AdWords and GA – report in the same way so there will always be a discrepancy in the numbers. If you are willing to accept that GA is consistently inconsistent then you will be able to determine if the numbers are as they should be.

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