Clix Marketing Blog’s #PPC News & Views: April 15, 2016

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Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

AdEspresso

The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead: A/B testing can be great for some accounts, but read this post to find out how you can increase conversions without the time and resources of A/B testing.

Klient Boost

31 Ways Your Landing Page Forms Are Bleeding Money: Check out this post for some great suggestions for your next landing page form design.

CPC Strategy

Targeting Search Terms with Google Shopping Campaigns: Learn how to “compete smarter” with your Google Shopping campaigns with these tips.

3Q Digital

5 Critical Reports to Pull From Facebook’s Ad Manager: This post includes some great screenshots to help guide you through pulling some of Facebook’s most useful reports.

Practical Ecommerce

How to Test and Change Facebook Ads, to Drive Performance: Read this post for some pointers on increasing performance in your Facebook campaigns.

Granular

Local PPC for Multi-Location Companies: Find out how to better connect through PPC with your local audiences.

Search Engine Watch

How will online advertisers and retailers benefit from Google AdWords redesign?: A redesign is coming, so what’s it going to mean for advertisers?

Search Engine Land

First-page minimum bids continue to rise in wake of Google desktop SERP changes: Bids minimums are on the move after Google’s SERP changes. This post offers some great graphs that are worth checking out.

From the Engines

Yahoo

How to improve native ad quality and performance

Google AdWords

More defenses roll out to thwart Clickjacking

From the Clix Team

Practical Ecommerce

Leveraging Bid Modifiers for PPC Success by Robert Brady

From the Clix Blog

Shared Knowledge: My 4 Step PPC Training Approach by Michelle Morgan

A Guide to Using Google Analytics Multi-Channel Funnel Reports by Andrea Taylor

3 Tips for Building Rapport With Clients by Robert Brady

Clix & Bing Ads: Reduced CPA, Higher Volume, More Conversions by Michelle Morgan

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