Today’s post is the first in a series where we’ll be profiling each member of our leadership team here at Clix. We hope you enjoy getting to know us!
In 2010 when I first started out in the digital marketing industry, I had the pleasure of working with another then-newb Amy Bishop. Amy had joined Hanapin Marketing a few months before me and I could tell she had already learned the ropes. She was helpful and kind and seemed to really care about her job. Now, six years later, we’re working together again and it’s great! If you’ve ever met Amy, you know she naturally has many coveted leadership qualities: she’s extremely smart, strategic, cool under pressure and she gets the job done even if that means working late or managing a more difficult client.
According to Amy, her strong work ethic is probably what has helped her the most in becoming a successful and noteworthy industry leader. She grew up on a farm and watched her parents work from sun up to sun down. To this day, she’s still surrounded by that same farm work ethic which she sees in her parents, brother, husband and in-laws, as well as many of her friends and other family members.
This work ethic has seen her through multiple job roles with increasing levels of responsibility. After graduating from Purdue with a BA in Communication, she was offered a PR job at a zoo in Texas, but opted for the closer-to-home option at Hanapin Marketing. There, she started as an Account Executive and was quickly promoted to Account Supervisor. She then moved to Lousiville, KY to be closer to her now-husband and took an Account Executive position at DAC Group. Again, she was quickly promoted to Account Manager and soon after promoted to Account Director. She has followed the same path here at Clix, being quickly promoted and given increasing levels of responsibility. Her various roles have armed her with a huge arsenal of skills including: account leadership and strategy, team management, reporting and data analysis, training, blogging and new business and project process.
In addition to her impressive resume, Amy has proven herself to be a thought leader in our industry. Read on to learn more about her industry contributions and some predictions for the year, as well as some of her interests outside of digital marketing.
What is your greatest career accomplishment to date?
This one’s tough. It’s probably tied between two and the accomplishments are pretty different. I had the opportunity to work with one of the largest retail organizations in the United States. I helped bring on the business and then I managed it and that was fascinating with a huge side of adrenaline. On the flip side, I’ve also had the opportunity to speak at some amazing conferences and write for Search Engine Land, which have both always been goals of mine that I wasn’t actually sure were attainable.
What conferences have you spoken at and what were your presentation topics?
HeroConf Portland – Leveraging Geography
SMX East – Winning at Mobile
State of Search – 4 Keys to Effective Remarketing
HeroConf London – Introduction to Scripts
SMX West – Advanced Audience Targeting
SMX West – Great Structure Debate
HeroConf Philadelphia – Advanced Excel
Coming Soon: SMX Advanced – Advanced Automation Through Data
All my decks are here: http://www.slideshare.net/AmyBishop1/edit_my_uploads
What is your favorite conference presentation of someone else’s and why?
I love Chris Haleua’s bidding presentation – I highly recommend people go check it out, if you haven’t had a chance. I could list a bunch of presentations worth taking a look at – if you don’t get to conferences often, I highly recommend checking out some of the recap posts that go out and/or seeking out the slides on Slideshare.
What digital marketer is your role model and why?
Gosh, I have a lot. I don’t know if I can narrow it down to just one role model so instead, I’ll take the question in a different route. There are a lot of people that have taken a chance on me – at Hanapin when I was hired with 0 skills, at DAC when I was trusted with one of the biggest clients, at HeroConf when I was asked to speak and hadn’t ever done it before, at SMX (and later Search Engine Land) when there were certainly people with stronger qualifications to speak and write, and people along the way that have taken me under their wing, encouraged me and referred me for jobs. You don’t ever forget the people that take a chance on you.
What advice do you have for people just starting out in digital marketing?
I once saw a meme about things that employees can do that require no talent: Be on time, work hard, be positive, be prepared, take initiative, and be willing to learn. I think those things are good things for a person starting out in any field. A company is going to be willing to invest in you if you are an overall good employee that shows motivation to learn and improve vs if you have a good skill set but you’re a crappy employee. Specific to search engine marketing – there are a ton of resources online so read as much as you can and involve yourself as much as you can. Ask questions on Twitter or in blog comments or in forums.
What’s one thing about you that few people know?
I’ve been to more continents than not. I love to travel and there are very few places that I’m not super-interested in going. So far my travel list includes:
- Costa Rica
- Grand Cayman
- Puerto Rico (okay, I know it’s part of the US but still…)
- The UK
- France, kind of. (I didn’t really see enough for it to count but I did rent a car and drive through it, so that was neat.)
I’m still working on making my way to all 50 states (airports don’t count!) but that’s on my bucket list for sure.
What did you want to be when you were a kid and why?
When I was a kid, I thought I wanted to be a fashion designer – which is laughable because I pretty much live in tee shirts and jeans.
What college did you attend?
I attended Purdue because, hello, Boiler Up. But seriously, I was actually invited to join track and cross country teams of a few small colleges. I toured one and it was just too small. I enjoyed going to a small high school but I wanted to do college differently. I started Purdue with a Dietetics major – they have a pretty strong Dietetics program, or at least they did at the time, so it was a good fit. Plus it was close to home and I’ve always been a Purdue fan. I didn’t mind the Chemistry but it turns out that I despise biology – and I despise the idea of working at a hospital even more (which is where we were told that most us would probably wind up working.)
Rewind a few years prior, at some point in high school, marketing had crossed my mind but I grew up on a farm and I had no connections, so I thought it would be next to impossible to get a job. By the end of my sophomore year at Purdue, I knew that I needed to change majors and marketing/advertising was the only thing that I seemed to take a real interest in so I decided to give it a shot. I transferred to the School of Liberal Arts with a Communication: Public Relations and Rhetorical Advocacy major.
What brought you to Clix?
After [my tenure at DAC Group], it seemed like the right time for me to move back to a smaller agency. I learned a ton at DAC Group, like Hanapin before, but I missed the agility. By nature, it seems like small agencies have a bit better ability to make things happen on the fly and I’m a person that likes things done yesterday 😉 I started at Clix as a Senior Manager and was promoted to Director within the first year. My primary role has been – and still is – managing clients and their accounts. In addition to that, I manage a few employees & part time workers plus I have some internal responsibilities. At Clix, I’ve had the opportunity to really become involved in the industry again – which I love. I try to participate in #PPCchat, conferences, and guestblogging as much as possible. I really enjoy working in our industry and learning from others – so I had really missed being as involved as I would’ve liked.
What’s at the top of your wish list for AdWords features? Bing features?
This is a tough question on the spot – I always have things I wish that I could do but those thoughts are fleeting. I’d love if we could apply topics/interests/demographics to search campaigns (beyond just income targeting). I also wish there were other ways to qualify negatives – kind of like how we have modified broad match but the opposite. So for instance, make this a negative *unless* this word is also present.
What’s something you’ve recently implemented, or are planning to implement, in an account that you’re excited about?
Umm, it’s not necessarily revolutionary but we implemented some higher funnel tactics recently in an account and I’m pretty excited about the volume that I expect it to push through our lower funnel channels.
Tell me about your predictions for search marketing this year.
I think we will continue to see new ways to leverage audiences and we’ll continue to see audiences becoming more and more important. I hope that we’ll start to see more movement with geofencing and in-store tracking opportunities. (Looks like some of her predictions were right!)
That’s a wrap! We hope you enjoyed getting to know Amy a little better. She’s a great asset to our Clix team and we’re proud to call her one of our own. Next time I’ll be chatting with Michelle Morgan our Director of Accounts, Efficiency & Community so keep an eye out for that post next month!