Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Complete AdWords Audit Part 14: Landing Pages: This post is an all-encompassing guide to improving your landing pages. Before creating your next landing page, give this audit a look.
Search Engine Watch
Eight most important PPC tips for online retail: Make the most of your retail accounts with this list of important tips.
Your Detailed Testing Strategy for Google Expanded Text Ads: Find out how to test Google’s new expanded ads with these testing scenarios.
2016 Google Shopping FAQ Virtual Summit: Get some of your biggest Google Shopping questions answered in this post.
9 Mistakes that Sabotage Your Ads (And How to Fix Them): Are you accidentally sabotaging your own PPC ads? Check out this post to double check that you’re not making these mistakes.
Search Engine Land
Broad Match: What is it good for? Find out how to use regular broad match keywords as a tool for keyword research.
From the Engines
Facebook for Business
From the Clix Team
3 Simple Models to Prioritize Your PPC Tasks by Michelle Morgan
The PPC Pro’s Intro to Pinterest Advertising by Andrea Taylor
How Bad Could It Be? Perform A Premortem by Robert Brady
The High CPL Audit Checklist: What Are You Missing? by Abby Woodcock