Happy July, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Paid Searcher’s Guide To Brexit: What you need to know about the Brexit and how it could impact PPC.
Social Commerce is Still Growing: Facebook, Pinterest and Polyvore Case Study: Check out this post for a great read about the future of e-commerce and social’s role in it.
How Using Buyer Personas Can Make You a Better Advertiser: Check out this post for how to identify and use buyer personas better in your campaigns.
No, the Green Ad Label Did Not Dramatically Increase Google Text Ad CTR: See why the new green label on Google’s ads probably didn’t have anything to do with an increase in CTR.
Facebook Lead Gen Ads: Pros, Cons and Advancements: Check out this post for an all-encompassing guide to Facebook ads for lead gen ads.
Keyword Data Just Got Murkier (And What To Do About It): Keyword data is getting a little muddier, but find how out to keep everything straight in this post.