Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
4 Behavioral Changes Coming To Paid Search: Check out this post for some new key trends in the changing PPC industry.
The Google Analytics Syllabus: How to Learn for Free: Here’s a great post full of information, tips and even a weekly plan to follow to get certified in Google Analytics.
The Easy 8-Step Checklist for PPC Audits: Before you do another new account audit, check out this list for tips on how to quickly get the information you need out of new accounts and identify pitfalls.
Google Shopping Ads Getting Even Better: 2 Examples: Recent changes are improving Google Shopping all the time. Check out this post to see how these ads are improving.
Search Engine Journal
How to Target Your Audience With Facebook Ads: This post offers an awesome infographic shows all the targeting options that Facebook offers.
Search Engine Land
Do you really know how much you’re bidding?: Check out this handy AdWords script that generates a spreadsheet of your base bids with the minimum and maximum possible values based on bid modifiers.
From the Engines
From the Clix Blog
Easing PPC Creative Workflow with Canva for Work: by Andrea Taylor
What Can Ants Teach You About Efficiency? by Robert Brady
Meet Michelle Morgan: Director of Accounts, Efficiency & Community by Abby Woodcock