Happy Friday, PPC-ers, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
There was a lot of buzz about Google’s Keyword Planner this week. Here’s a couple of articles to check out.
Search Engine Land
Facebook Holiday Ads Tips for Retailers Who Want to Stand Out: Use these tips to make the most of Facebook this holiday season.
Recapping the Biggest Google Shopping Changes So Far in 2016: Make sure you know all the latest Google Shopping news with this recap of 2016.
How to Apply Game Theory in PPC Marketing: An interesting read about different targeting that can be applied to your AdWords accounts.
7 Overlooked Facebook Power Editor Features That Will Save You Time: Check out this article before you next work your Facebook campaigns. These tips are sure to save your time and your sanity.
55% of users don’t recognise PPC ads in Google search results: An interesting read with many charts about what non-PPC pros see on the SERPs and what they click on.
Making Facebook Dynamic Product Ads Worth the Investment: If you’ve been wondering if you should dive into Facebook’s dynamic product ads, be sure to check out this post.
How To Market Your “Boring” Business On Instagram: Check out this post for tips on how all business types can take advantage of Instagram.