Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
3 YouTube Targeting Options You Need to Try: Complete with screenshots, this post tells you how to leverage some great targeting for YouTube campaigns.
Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords: Brand terms are important, but are you paying more for those keywords due to a difference between your max bid and CPC. Find out more in this post.
Generational Marketing: How to Target Millennials, Gen X, & Boomers: Learn how to better target different generations with some generational marketing tactics.
Google’s Responsive Display Ads Pack a Punch: Learn how to set up responsive display ads and see how you can put them to work in your accounts.
Search Engine Land
How to implement mobile-specific ad copy for AdWords expanded text ads: Check out two ways to implement some mobile-specific ad copy for ETAs.
From the Engines
From the Clix Team
Quality Score Analysis: How & Why You Should Take A Deep Dive by Abby Woodcock