Clix Marketing Blog’s #PPC News & Views: Friday, October 28, 2016

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Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Watch

Bing Ads reveal the most searched Halloween costumes: If Halloween is on your mind, you’ll love this post that’s full of popular costumes.

CPC Strategy

How We Prepare Our Clients for Google Shopping in Q4: If you need some tips about shopping for the end of the year, check out this post for some great suggestions.

3Q Digital

Expanded Text Ads on Display – 3 Takeaways From A/B Testing: There’s been a lot of discussion about Google’s new ETAs in Search, but not as much discussion about Display ETAs. You may have been missing out!

WordStream

Bing’s Expanded Text Ads Even Outperform Google’s [Data]: Bing ETAs are finally available for all advertisers and that could mean great things for your CTR. Check out this post for more.

PPC Hero

Linking Up With LinkedIn: A Beginner’s Guide: If you’re new to LinkedIn, or if you’re needing a refresher, this post is for you.

Search Engine Journal

5 PPC Remarketing Lists to Boost Ad Performance: Beef up your remarketing efforts with these RLSA lists. As we approach November, ’tis the season!

From the Engines

Facebook Business

Page Insights Bug

Bing Ads

Shared Budgets Now Available in Bing Ads

From the Clix Blog

Pubcon 2016 Takeaway – Google is Serious About Mobile by Robert Brady

PPC On the Go: Making Yourself Mobile by Andrea Taylor

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