Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Watch
Bing Ads reveal the most searched Halloween costumes: If Halloween is on your mind, you’ll love this post that’s full of popular costumes.
How We Prepare Our Clients for Google Shopping in Q4: If you need some tips about shopping for the end of the year, check out this post for some great suggestions.
Expanded Text Ads on Display – 3 Takeaways From A/B Testing: There’s been a lot of discussion about Google’s new ETAs in Search, but not as much discussion about Display ETAs. You may have been missing out!
Bing’s Expanded Text Ads Even Outperform Google’s [Data]: Bing ETAs are finally available for all advertisers and that could mean great things for your CTR. Check out this post for more.
Linking Up With LinkedIn: A Beginner’s Guide: If you’re new to LinkedIn, or if you’re needing a refresher, this post is for you.
Search Engine Journal
5 PPC Remarketing Lists to Boost Ad Performance: Beef up your remarketing efforts with these RLSA lists. As we approach November, ’tis the season!