Today’s post is part of a series where we’ll be profiling each member of our leadership team here at Clix.
We hope you enjoy getting to know us!
Calvin Coolidge said, “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” In the world of digital marketing, and the continuous developments and changes within it, we recognize the importance of one particular Training Manager that possesses the characteristics that our 30th President identified as being crucial for success in this industry — Bethany! She’s not only persistent, but gracious and witty as well. A triple threat!
What college did you attend and what did you study?
I went to Indiana University for undergrad and majored in Marketing and Management. I got my MBA from Valparaiso University. What’s interesting is that the concept of marketing to people online was never mentioned in any of my courses.
Describe your typical day.
Most of my day involves me sitting at my desk, so I try to do some yoga when I wake up to avoid developing a hunchback. When my work day starts, first thing I do is respond to any emails and create my to-do list for the day. I typically have a few client meetings each day, so then I’ll prep any reporting or call notes. The rest of the day is spent in client accounts.
How did you get started in digital marketing?
Mostly by chance, but I’m so glad I did. A friend who was living in Bloomington, Indiana mentioned a company called Hanapin Marketing was hiring and I decided to apply. I remember Googling “ppc” and “seo” before my interview!
Describe your jobs/roles at the companies you’ve worked for.
I have worked at three different digital marketing agencies in my career. At every company, I’ve had my own book of clients in varying industries. In my last role, I also worked as a Google AdWords trainer. That was fun because I got to travel across the US and Canada teaching the fundamentals to thousands of people.
What makes Clix different? And what brought you to Clix?
Everyone at Clix is incredibly smart and has a passion for digital marketing. I’ve never worked with a group of people who are so dedicated to their clients and you can see that in the relationships this agency has with its clients. I have to Clix because of the people. A couple I had worked within the past and others I followed for years online. I was, and still am, very excited to be a part of the Clix team.
What advice do you have for people just starting out in digital marketing?
Be self-motivated to learn. When I started, no one majored in digital marketing so a lot of it was learn as you go. Read as many blogs as possible, review the advertising platform help sections, connect with other digital marketing managers through social media.
How about clients? What advice do you have for businesses new to digital marketing?
If you are working with an agency, be as involved in the process as you can. Don’t be afraid to ask questions or even give recommendations. If you are starting to market for yourself, learn as much as you can about the platforms before starting to spend money. It’s very easy to waste money in paid advertising if you don’t know what you’re doing.
What is your favorite thing about this industry?
This industry is always changing. New products or features get released multiple times a year that completely change the game. It keeps it exciting and keeps me on my toes.
Favorite blog post?
My favorite post was the last blog post I did, showing how running too many ad extensions can hurt performance. There are so many “best practices” in the industry that we blindly follow without questioning if they are actually beneficial.
What are your plans for the holidays?
I have two main goals: sleep and eat.
Predictions for next year?
I see the lines between advertising and content becoming more and more blurred. I watch a lot of content online and something that would be awesome to be able to do, is see something in a video you’re watching that you like, click on it, and purchase it right there. I also think the blurring of the line will lead to more policies to differentiate the two.
That’s a wrap! We hope you enjoyed getting to know Bethany a little better. She’s a great asset to our Clix team and we’re proud to call her one of our own. Next time I’ll be chatting with Andrea Taylor, our Outreach Manager, so keep an eye out for that post next!