Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Why the Google Search Network isn’t working for your B2B business: The title says it all: if you have a B2B client that feels PPC doesn’t work the way they thought it would, here’s a couple ideas to try out before throwing in the towel.
5 Lessons Learned From Running International PPC Accounts: This quick-hitting list is what you need to know before diving into international PPC.
Refine Your Facebook Remarketing With Tiers & Time on Site: This tiered approach will help you to get more out of your Facebook Remarketing strategy.
Search Engine Watch
7 advanced Google Shopping strategies [infographic]: Check out these handy shopping strategies in a handy infographic.
In-House PPC Blog Series: JD Prater from AdStage.io: Insightful comparisons in the differences between in-house and agency work.
From the Engines
From the Clix Blog
4 Facebook Ad Features You’re Probably Overlooking by Andrea Taylor
Guest Post: PPC in Technical Industries: Client and Agency Perspectives by Jessica Cates
This Is How Excel Filters Make PPC Reports Easier by Kristin Palmer