Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
A Master Checklist to Keep Your PPC Running Smoothly During a Site Relaunch: If you have a client going through a website relaunch or redesign, check out this checklist to keep all the moving pieces organized.
AdWords Editor 12: Everything You Need to Know: Here’s the features you need to know about in AdWords Editor 12.
[PODCAST] Michelle Morgan, Negative Audiences and Audience Shaping: Clix’s own Michelle Morgan appears in this week’s The PPC Show discussing negative audience targeting and audience shaping. Give it a listen!
5 Groups of Shoppers You’re Likely Ignoring: Are you ignoring these groups of online shoppers in your e-commerce campaigns?
Search Engine Land
The biggest trends & changes in PPC so far in 2017: Here’s the biggest things to happen in PPC so far in 2017.
From the Engines
From the Clix Blog
What to Do When You’re Stuck in a PPC Text Ad Rut by Kristin Palmer