Ad testing is a crucial piece of any Facebook Ads strategy but also can often be a painful aspect to set up. Creating multiple ad variants quickly becomes time-consuming, especially when wanting to mix up different images, headlines, and ad copy.
To solve this problem, Facebook is rolling out dynamic creative ads, which will automatically rotate through a bank of images, ad text, and CTAs and determine the best performing combinations of elements.
Facebook Dynamic Creative Ads
For now, dynamic creative ads can only be set up through Power Editor or through the updated Ads Manager interface. Since this feature has recently been developed, not all accounts have access currently, so be patient if you don’t see it available in your account yet!
If dynamic creative is accessible in your account, you’ll see a toggle button on the ad set level to use dynamic creative. Now, you can create an ad and choose the elements you want to include. You can select multiple images, bodies of text, headlines, descriptions, CTAs, link URLs, and ad formats, noting that you can include up to 30 unique assets across all elements.
Now, you can create an ad and choose the elements you want to include. You can select multiple images, bodies of text, headlines, descriptions, CTAs, link URLs, and ad formats, noting that you can include up to 30 unique assets across all elements. Also, note that you can’t mix images and videos within the same ad.
Once ads are launched, Facebook will serve variants combining the different available assets, using performance on the impression level to optimize which combinations are shown the most.
Ideally, you’ll want to give Facebook’s system a few days to get enough data for accurate performance observations.
Ad Placements Available
All standard Facebook ad placements are available except Instagram Stories and Sponsored Messages on Messenger. When analyzing performance, you’ll be able to use the Breakdown feature to segment performance by the level of individual creative assets, with the ability to group data by age and gender for now.
We’re excited to see Facebook roll out this option for easier ad optimization!
- Facebook’s help documentation on setting up dynamic creative ads
- Facebook’s developer documentation (see questions at the bottom for more feature details helpful even for non-developers)
Have you tested dynamic creative ads in your account(s) yet? Share in the comments below!