Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How-To: Adjust Your Campaigns For Time Zones and Daylight Savings: Bookmark this helpful guide when considering your international ad scheduling and where to find the option in the new interface.
AdWords Frequency Capping Guide: Set Up and Best Practices: Our friends at AdHawk answer the question, “When is enough enough?” Check out this post for strategies to get ensure your ad resonates with an audience but doesn’t turn them off and turn to ad fatigue.
Proof That Facebook and AdWords Work Better Together: Audiences are toggling between multiple channels and this post outlines the reasons to not overlook both powerhouses of social and search in your client’s plan.
Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?: Here’s the breakdown of desktop, mobile, and tablet.
How to Use the AdWords Keyword Planner: This is a great post for the newbie AND the experienced PPC marketer. Become familiar with this tool and maximize your ROAS.
Search Engine Watch
Google Shopping: What do marketers need to know about the latest updates?: You would have had to anticipate big changes when the competitor is Amazon! Here’s how Google is responding, new features, and forecasts for what is coming.
From the Engines
From the Clix Team
New Features in Pinterest: Search Ads and Expanded Targeting by Andrea Taylor
Helpful New Shopping Reports in the Updated Adwords Interface by Kristin Palmer
4 Facebook Ad Copy Tips to Improve Performance by Bethany Bey
How to Approach Campaign Restructures by Abby Woodcock