Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How-To: Schedule Your Ad Copy and Sitelink Extensions: Here’s a great post to make your holiday season goals and manage numerous promotions.
9 Essential Facebook Ad Tools You Can’t Ignore in 2018: From behavior targeting to life events, don’t overlook these Ad Tools.
6 Pro Tips for Managing PPC Client Relationships: Getting buy-in on strategy is crucial. This and other pro tips that can be applied to any client relationship.
Search Engine Journal
Google’s New “Donate” Button Could be a Boon for Nonprofits: First came Google Grants, now the “Donate” button. Searchers can now donate to non-profit organizations directly from search results.
What Snapchat’s major redesign and algorithmic feed means for marketers: Beyond the face-altering filters and messages to friends, Snapchat is vying to become relevant with advertisers.
Social Media Today
How to Convert Your Social Media Followers into Paying Customers: Follow these tips in order to help maximize your financial return with social media.
From the Engines
From the Clix Team
New Keyword Bidding Tool In AdWords by Robert Brady
Ad Variations in AdWords: A New Tool for Ad Testing by Tim Jensen
How to Maintain Good Work Relationships by Abby Woodcock
How To Create a Time Funnel with Retargeting by Michelle Morgan