Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Guide to Acquisition on the Google Display Network: An in-depth article when seeking out new customers and/or looking to increase brand exposure and interest for three client types .. a can’t miss read.
Firebase GTM vs Legacy GTM: The Difference Between Firebase GTM and Legacy GTM for native apps explained here.
Search Engine Watch
PPC budget strategy: Tips for success on a limited budget: You can still pack a heavy punch on a small budget – define your target audience, ensure relevant keywords and a structured PPC strategy.
43 Great Examples Of Real Estate Advertising On Facebook: Have a realty firm as a client? This extensive list of examples will surely get your agent visibility and houses sold!
Search Engine Journal
25 Experts on the Biggest 2018 PPC Trends: The industry’s finest are making their predictions here, including our own Michelle Morgan.
Every Important Google Algorithm Update Since 2003: Consider it the ultimate #FBF! Bookmark this post and check-in as this list continues to grow. Every Google algorithm update since 2003.
Direct Traffic in Google Analytics and Last Non-Direct Click Attribution: Get the most out of the Acquisition Reports and fully understand the data.
Expanded Text Ads: The Latest Research & Optimization Tips [Podcast]: In episode 66, Mark Irvine, Senior Data Scientist at Wordstream explains the findings after his team tested Google’s new expanded text ads (ETAs) across 14,000 accounts for a full year.
35 AdWords Filters For Improved Performance And Efficiency: The reasons outlined why you can’t live without filters.
Work Habits & Resources for the Stressed-Out PPC Manager: Take a deep breath and relax – it’s all here. From focus-building tools to playlists – here’s a great read to manage stress and reclaim the day.
From the Engines
From the Clix Team
Tips for Making the Most of Holiday Time Off by Andrea Taylor
A High-Level Guide to Google Ad Grants by Kristin Palmer
My Top 4 PPC Time Management Tips by Bethany Bey
Extend Your Reach with Facebook Messenger Ads by Abby Woodcock