Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Top 2018 Facebook Ads Predictions from the Experts: Four Facebook Ads experts weigh in on what we can expect next year, including Clix’s own Michelle Morgan. Don’t miss this one!
Search Engine People
5 Ways to Overcome Customer Ad Fatigue: Fight the sea of identical results and ads that fade into the next.
The Facebook Ad Image Size Ultimate Guide for 2017: It’s all here – the comprehensive guide to bookmark and share.
4 Paid Search Mistakes You Didn’t Know You Were Making: You don’t know what you don’t know .. and now you know.
Search Engine Journal
4 Quick Tips to Optimize Holiday PPC Campaigns: You read that right, there is still time. This great post contains four last-minute tips for digital marketers.
3 Strategies to Make Your Facebook Custom Audiences 3X More Effective: Data-driven customer personas have never been easier to create – use this post to start analyzing your customer audiences.
AdWords: Using the latest ‘Christmas’ features to enhance your travel campaigns: If you have travel accounts, can’t miss this one. From promotion extensions, ad variations, and custom intent audiences – there’s a lot covered.
The Importance of Brand Search Campaigns: Don’t JUST rely on organic results for your brand, this post outlines several important reasons to use brand Search campaigns.
From the Engines
From the Clix Team
PPC Creative Excellence – According to AdWords by Robert Brady
4 Audience Targeting Ideas for SaaS Businesses by Tim Jensen
Reader Poll: What Do You Want to Read in 2018? by Andrea Taylor
When You Want CTR to Go Down: 5 Tips for Qualifying Users by Michelle Morgan
Big Changes Coming To AdWords Ad Grants by Robert Brady