Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views!
From the Experts
The Ultimate Guide to Facebook Ad Placement Optimization: Ad placements explained in this post – the options, capabilities and optimization tactics. Everything you need.
Retail Revolution, Part 2: Connecting Clicks to Bricks (Tracking Offline Conversions): Pros and cons of AdWords Store Visit conversions and a breakdown of several platforms – this post will set you in the right direction for tracking offline sales.
Search Engine Journal
Using Google Demographic Data to Optimize Your PPC Account: Things You Do, Things You Create, and Things That Make You “You” – Google is aware of these things. Now use them to your advantage.
Types of LinkedIn Ads & How to Use Them: 80% of B2B leads generated through social media come from LinkedIn – If you have the budget for this platform, don’t overlook these methods to reach audiences.
How Paid Search Managers Can Work Smarter, Not Harder: 6 great tips to make your day more efficient (even while managing incoming requests).
How to Audit a Low Performing Adwords Account: Of course it happens and this post candidly instructs the ways to deal with it.
What are you putting on the front burner? B2B marketing predictions and recommendations for 2018: Three trends to keep in the forefront of your mind.
How to split traffic in Google Analytics by local time of day using Google Tag Manager: If your traffic comes from different time zones, follow this step-by-step guide.
Search Engine People
International Online Marketplaces Compared: Advantages and disadvantages from a unique perspective for many different ecommerce options for countries across the world.
From the Engines
From the Clix Team
Using Event Tracking Audiences to Improve Your RLSA Ads Guest Post by Joe Martinez
An Overview of AdWords Video Advertising by Tim Jensen
AdWords Opportunities Can Teach You A Thing Or Two by Robert Brady
The BIG List: Your Guide to the New AdWords Experience by Andrea Taylor