Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How to Track Phone Calls With Facebook Custom Conversions: Hello? Steps to measure ‘click to calls’ in Ad Manager. You’ll want to bookmark this one.
Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration: “Ideas,” “shopping list,” and “brands,” it’s how shoppers are searching. Check out their infographic for all the details.
Introduction to Waze Advertising: Beyond warnings of traffic or accidents, this app found a way to direct your audience to brick and mortar businesses. Three ad formats that shouldn’t be overlooked (much like the police car up-ahead).
The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season: Christmas trees have been picked up with last week’s trash, here’s the big holiday wrap-up that we’ve been waiting on.
From Last Click to Position-Based: An Attribution Test: Pencil this test on your calendar for the first of February.
5+ B2B AdWords Strategies that will Generate More Leads for Less: Overall a great post, especially the tips on strategic remarketing.
From the Engines
From the Clix Team
Time-Saving AdWords Editor Features You May Have Missed by Andrea Taylor
Evaluating The Powerful Trends in Voice Activated Services by Kristin Palmer
5 Filters You Need In Your Google AdWords Account by Bethany Bey
Google’s Custom Intent Audiences: What They Are & How To Use Them by Abby Woodcock