Clix Marketing Blog’s #PPC News & Views: Friday, January 19, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Overdrive

How to Track Phone Calls With Facebook Custom ConversionsHello? Steps to measure ‘click to calls’ in Ad Manager. You’ll want to bookmark this one.

Marketing Profs

Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration“Ideas,” “shopping list,” and “brands,” it’s how shoppers are searching. Check out their infographic for all the details.

Granular Marketing

Introduction to Waze Advertising: Beyond warnings of traffic or accidents, this app found a way to direct your audience to brick and mortar businesses. Three ad formats that shouldn’t be overlooked (much like the police car up-ahead).

Marketing Land

The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season: Christmas trees have been picked up with last week’s trash, here’s the big holiday wrap-up that we’ve been waiting on.

PPC Hero

From Last Click to Position-Based: An Attribution Test: Pencil this test on your calendar for the first of February.

AdHawk

5+ B2B AdWords Strategies that will Generate More Leads for Less: Overall a great post, especially the tips on strategic remarketing.

From the Engines

Facebook

Get the Most Out of Your Bid in the Facebook Ad Auction
Loyalty isn’t over, it’s now on demand

Bing Ads

Drive more volume with exact match close variants updates

Google AdWords

Grow your business faster with machine learning: Part II

Google Analytics

Integration of Salesforce Sales Cloud to Google Analytics 360 is now available

Pinterest

3 marketing trends to watch in 2018

From the Clix Team

Time-Saving AdWords Editor Features You May Have Missed by Andrea Taylor
Evaluating The Powerful Trends in Voice Activated Services by Kristin Palmer
5 Filters You Need In Your Google AdWords Account by Bethany Bey
Google’s Custom Intent Audiences: What They Are & How To Use Them by Abby Woodcock

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