Clix Marketing Blog’s #PPC News & Views: Friday, January 26, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Journal

5 Easy Ways to Improve Your PPC Campaigns with Audiences: Don’t miss this insightful piece by our own Director of Client Services, Michelle Morgan.

AdStage

The 9 Biggest Facebook Updates From 2017 [Podcast + Transcript]: Tim Halloran of Zato weighs in on the nine biggest Facebook updates from 2017.

Marketing Land

How to make the most of LinkedIn’s free Website Demographics: Insights on the kinds of professionals who are visiting your website? Yes, please.

Search Engine Land

15 PPC pro tips for writing text ads: Include qualifying elements, Mirror the potential search phrase .. check out this post to see all the tips and examples.

WordStream

How to Use Email Remarketing to Achieve Inbox Domination: Step-by-step instructions on how to implement Gmail remarketing in your AdWords account along with best practices.

PPC Hero

4 Ways to Connect Your Paid Search & Shopping Campaign Efforts: Don’t look at them as separate entities, marry the targeting tactics and understand the similarities and differences.

Granular

AdWords Price Extensions: 5 Powerful Techniques You Can Use: A YouTube tutorial that MUST be watched.

Social Media Examiner

How to Use Facebook Analytics for Your Website: Don’t miss another great opportunity to learn about your website visitors.

From the Engines

Google

Greater control with new features in your Ads Settings

LinkedIn

5 Social Media Marketing Trends Every Business Should Know About For 2018

Facebook

Learn What Drives Results for Your Business Using Incrementality Measurement

AdWords

Drive better results for your business with machine learning: Part III

BingAds

The Art and Science of Conversion Tracking on Bing Ads webcast Q&A

Pinterest

New Year, New You

From the Clix Team

Tracking Phone Calls with Bing Ads Offline Conversion Import by Tim Jensen
5 PPC Automation Ideas for 2018 by Robert Brady
The Big List: 50+ PPC Blogs You Should Be Reading by Andrea Taylor
Using Statistical Significance to Your Advantage in PPC by Michelle Morgan

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.