Clix Marketing Blog’s #PPC News & Views: Friday, February 2, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Social Media Examiner

How to Sell More With Facebook Custom Audiences: This article will show you how to pair Facebook custom audiences with different types of prospects to create an effective Facebook marketing funnel.

Practical Ecommerce

How to benefit from Amazon ads: To win the Buy Box and build your brand, know which type of ad to use and how to use it – this great article breaks down the three advertising options.

PPC Hero

New and Improved Bing Ads Audience Targeting Options: Ladies and Gentlemen, Audience Segmentation.

ZATO Marketing

SMB PPC: 4 Tips for Managing Budgets Well – Part 3: 4 ideas for getting the most out of limited budgets in your smaller PPC accounts.

Disruptive Advertising

Comparing Ecommerce Platforms: Which One is Right for You?: They’re not created equal and this post compares various platforms on several fronts including pricing and plug-ins.

3Q Digital

Tackling the B2B Marketing Beast: The differences in comparison to B2C and the strategy changes to implement from Day Parting to Bidding Adjustments.

Search Engine Journal

PPC Audience Targeting Tactics You Can Try Now: It’s an ever-evolving topic and one not to neglect. Here are 4 advanced four advanced tactics to leverage budget and maximize return on ad spend.

From the Engines

Bing Ads

Audience targeting reports at your fingertips

Instagram

Bringing Carousel Ads to Instagram Stories

Facebook

5 ways mobile has changed the customer experience

From the Clix Team

What PPC Pros Need to Know About AdWords Account Suspensions by Andrea Taylor
Quora: My Pick for the 2018 Top PPC Underdog by Kristin Palmer
Getting Started With Google Showcase Shopping Ads by Bethany Bey
Save Time with AdWords Campaign Groups & Performance Targets by Abby Woodcock

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