Clix Marketing Blog’s #PPC News & Views: Friday, March 2, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

PPC Hero

Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers: Get ready to use the Audience Insights Tool invaluable information: information to develop personas, spy on your competitors, and discover where your target audiences consume content and what content resonates the most with them.

AdStage

5 Ways Facebook Analytics Beats Google Analytics: From automated insights to omni-channel custom audiences, don’t overlook the capabilities of Facebook Analytics and how it can assist to measure and analyze your audience.

Social Media Examiner

How to Use Google AdWords to Promote YouTube VideosAre you using target audiences based on life events for your YouTube Videos? This and four more great tips to get your videos in front of the ideal audience.

Search Engine Land

Are you ready for the attribution changes coming to Google AdWordsThe post contains an overview of the attribution and five different replacement models available in Google AdWords.

Search Engine Roundtable

Chrome Started Filtering Ads Yesterday – Examples, Observations & The Path Forward: Examples of ad blocking, I mean filtering and what they look like in action.

Practical Ecommerce

Step-by-step PPC Testing Strategy for Any Advertiser: Great resource that explains testing in 3 rounds.

3Q Digital

Top 5 Strategic PPC Tips for a Brand-New Company: Often we work with clients who are established – it’s a different strategy when they’re brand-new.

From the Engines

Facebook

Start Conversations with Your Customers Using Click-to-Messenger Ads
How can marketers create compelling Instagram Stories ads?

Bing Ads

The Art and Science of Dynamic Search Ads on Bing Ads webcast Q&A

Google AdWords

Introducing the mobile Speed Scorecard and Impact Calculator

Google Analytics

More reasons to get started with Google Optimize

From the Clix Team

Evaluating Page Performance for Dynamic Search Ad Campaigns by Andrea Taylor
Evaluating Google Ad Grants Changes In the First 6 Weeks by Kristin Palmer
Another Look At Google Grants Changes by Robert Brady
All You Should Know About Google Display Network Responsive Ads by Abby Woodcock

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