Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
For Digital Ads, Minimal Text Converts the Best: We agree, brevity can produce more conversions and helps your ads stand out.
Google Analytics Mistakes: 30 Common Messups Derailing Your Efforts: Don’t compromise the integrity of your data by making these common mistakes.
Don’t Fall Into an Ad Copy Testing Trap! At times it could seem like a black hole, this post outlines the reason to not get bogged down with Ad Copy testing.
Search Engine Watch
5 Advanced Google AdWords Features to Enhance Your PPC: Don’t miss this post to gain that vital competitive advantage.
Search Engine Journal
Google AdWords Has New Performance Insights for Click-to-Message Ads: Chat rate, Chat start time, and Messages — be on the lookout for ‘message reporting’ which contains these insights.
From the Engines
Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn
Introducing the LinkedIn Content Insights Annual
How B2B Marketers Should Measure the Business Impact of Their Campaigns
Become the GOAT of mobile gaming with new innovations from AdWords & AdMob
Message reporting delivers new performance insights for click-to-message ads
New ways to harness the combined power of Google and YouTube in AdWords
From the Clix Team
The PPC Pro’s Ultimate Guide to Google Retargeting by Tim Jensen
The PPC Pro’s Ultimate Guide to Bing Retargeting by Kristin Palmer
The PPC Pro’s Ultimate Guide to LinkedIn Retargeting by Bethany Bey
The PPC Pro’s Ultimate Guide to Quora Retargeting by Abby Woodcock