Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Facebook booting data brokers, simplifying privacy tools to bolster user confidence: More changes are coming for Facebook. Check out this post to see how this will impact your campaigns.
Best Facebook Ads Of 2017: A Year In Review Of The Top 14 Campaigns: From photo, video, gif, carousel, and collection … here are the ads to be inspired by.
Search Engine Journal
Bing to Increase Ad Coverage on Bottom of Search Results Pages: Will the changes impact your campaign’s impressions and clicks?
Search Engine Land
To Make Every Conversion Count, Count Every Conversion: We know that measuring conversions are critically important, so is sitewide tagging. Don’t miss this post.
Product Feed Best Practices for Shopping Campaigns: Great recommendations on the best practices for Google shopping campaigns to drive the most return on your investment.
4 Tips On How To Effectively Use Amazon Product Ads: We love Amazon! Take your strategy to the next level with these tips.
From the Engines
From the Clix Team
AdWords’ New Bid Adjustments: Call & Top Content Adjustments by Andrea Taylor
Demographic Bid Adjustments in the New Adwords UI by Kristin Palmer
Setting Up Bing Ads Tracking with Google Tag Manager by Tim Jensen
The BIG List: Tons of AdWords Scripts to Save You Tons of Time by Abby Woodcock