Clix Marketing Blog’s #PPC News & Views: Friday, May 18, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s News & Views!

From the Experts

Zato

The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center – VideoAn option that is great for smaller operations, the option to use FTP and upload an XML file to the Merchant Center, or utilize a third-party feed provider system — either way you do it, “SOLD” is the word we want to hear.

SEMrush

How to Earn Google Featured Snippets for Mobile: Large-scale StudyDon’t.Miss.This.Post or the super helpful Cheat Sheets. Seriously thank you, A.J. Ghergich (insert person raising both hands in celebration emoji).

KlientBoost

41 Landing Page Inspiration Examples To Escalate Better Conversion RatesA robust post with thoughtful analysis. Reference back to this great post from KlientBoost before building the next landing page to ensure maximum conversions.

PPC Hero

Spotify Advertising: The Why and HowThere’s a good chance you’re streaming music reading this recap – why not advertise on this platform? All the details here from our friends at PPC Hero.

WordStream

Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social AdsFirst Spotify, now Podcasts?! We’re loving the variety and options for all of our clients. The opportunity, challenges, and tips for targeting — don’t miss this one!

3Q Digital

5 Quick Tips to Optimize Your Mobile Ad CopyHave a ‘Near Me’ campaign running? You will after reading this one.

From the Engines

LinkedIn

Doubly Insightful: Combining LinkedIn Conversion Tracking and Google Analytics

Facebook

Improving Efficiency, Education and Optimization in Ads Manager

Bing Ads

Bing Ads Editor updates provide bulk task management and organization

Google Analytics

Introducing Advanced Analysis in Google Analytics 360

Google AdWords

Faster, safer and better ad experiences for consumers

From the Clix Team

Search Query Review with AdWords Editor 12.3 by Tim Jensen
Breaking Down AdWords Enhanced CPC Bidding by Robert Brady
New Features Added To Bing Ads’ Google Import by Bethany Bey
The Google Analytics Setting You Must Change Immediately by Kristin Palmer

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