Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Consumers Search by Voice. Do You Listen? Voice search is inevitable. A compelling argument is made on why you should start with optimizing content for the 2018 holiday season in this piece.
Search Engine Watch
When to just say “no” to bidding on brand: Regardless of your position, here are 6 situations when it may not be in your best interest to bid.
Quora launches native image ads globally: The new format is available on mobile and desktop – check it out!
AdWords Editor 12.3 | All of the New Features + Expert Analysis: Here’s what to expect with the latest update.
Keyword Generation & Research Tips for PPC Campaigns: Best practices for keyword research — tips to think from your audience’s perspective, long-tail, advice on the tools that are available, and more!
Search Engine Land
Improving PPC relevance with ZIP code-based geotargeting: Learn how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.
From the Engines
From the Clix Team
The LinkedIn Campaign Settings You Need to Audit by Andrea Taylor
Getting to Know the Microsoft Audience Network and Ads by Kristin Palmer
How to Set Up LinkedIn Sponsored InMail Campaigns by Andrea Taylor
AdWords Life Events Targeting Is Here! Now What? by Abby Woodcock