Clix Marketing Blog’s #PPC News & Views: Friday, June 22, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC  News & Views!

From the Experts

Search Engine Land

Instagram moves on YouTube with IGTV launch, opening platform to hour-long videosHere is what you need to know about Instagram’s big announcement.

CPC Strategy

New Requirements for Facebook Custom Audiences + Expert OpinionsAn overview of what to expect when the new changes to custom audiences go into effect on July 2nd.

PPC Hero

Leveraging Custom Intent Audiences on YouTubeDon’t miss this post and the in-depth analysis for this new type of targeting.

WordStream

5 Things You Need to Do Before the Old AdWords UI Is RetiredFrom taking the guided tour to ensuring your filters, rules & reports are in working order – don’t miss this list.

From the Engines

Google AdWords

New tools for creative storytelling on YouTube

Google Analytics

Measure Matters: A New Video Series to Keep You Up to Date on Your Data

BingAds

Enhancements to targeting settings and Dimensions tab

Facebook

Shifting from Volume to Value-based Marketing

From the Clix Team

A Look at Facebook’s Updated Reporting by Kristen Palmer
Get Started With Google’s In-Market Audiences for Search by Abby Woodcock
Campaign Manager Updates Coming to LinkedIn by Andrea Taylor

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