Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Why Paid Branded Search Matters (Or How To Lose $40k in Two Weeks): Ever wondered what would happen if you dropped your branded search ads and just relied on organic? This. And it ain’t pretty.
Search Engine Journal
How to Get the Most from Those High LinkedIn CPCs: Here are 5 quick steps to making LinkedIn more affordable and effective from our own Michelle Morgan.
Auction Insights for Google Ads Search Campaigns: Let the games begin! Everything you need to know about this tool is explained in this post.
6 Best Practices for Responsive Ads on the GDN: Make the most of ads on the Google Display Network with these tips from Clix’s Michelle Morgan.
Social Media Examiner
How to Use LinkedIn Lead Gen Form Ads: Learn to set them up and collected downloadable leads.
Google AdWords Strategies: Targeting Competitors Keywords: It’s a touchy subject, but the rewards to the risk are great! C’mon – just consider it!
3 Ways to Use CRM Data for Lead Generation: As ad budgets transition more towards digital, you’ll need this post to understand how CRM data can show you the actual customers behind the impressions and clicks.
From the Engines
From the Clix Team
Stop Google Ads Budget Overspend with This Simple Script by Robert Brady
Using Automated Rules in Facebook Ads Manager by Tim Jensen
Google Ads Parallel Tracking: What You Need To Know by Bethany Bey
Ways to Boost Your Bing Shopping Campaigns Now: Part 1 by Kristin Palmer