Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
5 Design Principles to Master for Better Display Ads: From the psychology behind color to structure and the customer experience once they click-through — it’s all here.
Search Engine Land
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018: Amazon ads are still out-converting in comparison to Google Shopping and a drop in CPC for both Bing Ads and Yahoo Gemini — don’t miss this analysis or the Digital Marketing Report from Merkle.
Google is deprecating adsenseformobileapps.com to exclude apps from Google Display campaigns: Ginny Marvin breaks down what we need to know when considering app targeting.
How to Use Google AdWords’ “Optimize” Feature To Create Custom Landing Pages: This post breaks down how to use the feature thereby bettering quality scores!
SEO Power BI Data Cleaning Checklist for URLs: Microsoft’s Power BI is the secret weapon to success and Seer does it better than anyone else! Learn how to use it and start analyzing data.
Troubleshooting LunaMetrics Recipes – Common Issues & Fixes: File under: “Extremely Helpful.”
Data-Driven Ways to Choose Effective CTAs for Your Display Ads: Our favorite tips: ‘Research What Specific Audience Segments Like to Do on Your Site’ and ‘Double Check Visitors Perform the Same Actions Across Devices’ — we can always count on Joe Martinez to deliver!