Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
What You Need to Know About Google’s New Expanded Text Ad Format: A reason to celebrate – 3 headlines AND an extra description line. Here is what the change means to you and ways to make the most of the real estate.
Social Media Examiner
How to Create an Effective Facebook Ad Retargeting Funnel: A great step-by-step piece that walks you through building a Facebook ad funnel that retargets users with multiple ads over a substantial time period.
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing From optimizing your site to find volunteers and utilizing Google Grants for a larger reach, don’t miss these tactics for your NPO accounts.
How To Mitigate ITP 2.0 For Bing Ads & Facebook Ads: Part of a series to ensure we’re all ready for late-September in order to minimize the impact.
Search Engine Land
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads: Hopefully responsive search ads are part of your strategy – check out the reporting options.
The Facebook Algorithm | How it Works and How to Master It: With nearly $40 billion spent on sponsored content, learn to keep your content meaningful by being a conversation starter, an advocate for your audience, and boosting your best-performing organic content.
From the Engines
From the Clix Team
How to Set-Up Facebook Dynamic Creative Ads by Kristin Palmer
Navigating Filters in the New Google Ads UI by Tim Jensen
Getting Started With Google Ads Report Editor & Dashboards by Andrea Taylor
Tips & Tools for Managing International Campaigns by Abby Woodcock