Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Amazon Advertising: How to Build and Optimize Campaigns Best practices are outlined for those just getting started or for existing campaigns. You’ll want to bookmark this one and refer back to it — often.
Search Engine Journal
3 Ways to Automate Google Ads Without Knowing How to Code: Don’t have an interest in coding? No problem. Kirk Williams outlines other ways to stay competitive.
How to Spice Up Your Paid Social Imagery: From Adobe Spark to Unsplash – lots of suggestions on various tools are outlined here on how you can make your imagery more enticing.
Google Ads Parallel Tracking Guide: Less than 3 weeks away when parallel tracking will be available for all campaign types. Here’s what you need to do to prepare and test ahead of the switch.
Search Engine Land
Bing Ads Editor now supports in-market audiences: Cool update – we can now manage in-market audience associations in bulk.
Split Testing Copy: How To Find What Works Best For Your PPC Campaigns Easy to understand why it’s important, but you must write the copy with the intention of split testing. Here’s a well-organized post that outlines the process that you can use to create and split test your copy. Be prepared for higher-performing and higher-converting ads.