Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Bing Ads Scripts are rolling out in beta: Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.
Social Media Examiner
7 Reasons Your Facebook Ads Do Not Convert: Lots of possibilities here, like #2: You’re Targeting the Right People With the Wrong Message with suggestions on how to fix the problem.
Search Engine Journal
How to Combine SEO & PPC for More Powerful Results: We agree – both are playing for the same team and shouldn’t work against one another. Run both organic and paid efforts simultaneously and analyze the data. And don’t overlook adjusting your strategies on a regular basis.
Five Tips to Succeed With Search Ads This Holiday Season: Our roundup wouldn’t be complete without this smart piece from our friend, John Lee.
7 Drip Campaign Examples to Engage Shoppers: A lot to consider when putting the final touches on your Holiday campaigns. Great examples and audience recommendations.
Now is possible to add up to 5 videos in Responsive Display Ads: In addition to multiple titles, descriptions, and images, up to 5 videos can be added — great for testing creative.
From the Engines
From the Clix Blog
Spruce Up Your Facebook Image Ads With These 3 Tips by Andrea Taylor
7 Ways Video Can Increase Ad Conversion Rates – Guest Post by Hope Horner
The Beginner’s Guide to Outbrain [With Exclusive B2B Audience Segment List] by Abby Woodcock
Learn How to Schedule and Save Custom Search Reports by Kristin Palmer