Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Google Beacons: Proximity marketing is ready to take off in 2019 They’ve gone quiet over the last 5 years, but are ready to shine in 2019. Is it part of your client’s strategy? How can it be leveraged?
Which Google Ads Holiday Bidding Strategy Should You Use? Do you manage ecommerce accounts? If you do, you know you’re in for a whirlwind (think shaken snow globe) in Q4. Don’t miss this easy-to-follow post on bidding strategy.
Using Quora Ads to Reach Target Audiences: In key moments with high-intent, learn about targeting options where you can reach people mid-funnel and catch them at the moment the decision is being made.
Search Engine Land
Bing Ads now supports 3rd headline, 2nd description in text ads: You can now import your longer ads from Google Ads or create new ones in Bing Ads.
What You Need to Know About Google’s New Search Ad Position Metrics: Whether you’re just trying to understand where your ad is showing up, or trying to get your ads in more prominent positions, all four new metrics can help you out.
Search Engine Journal
10 Most Important PPC Trends You Need to Know in 2019: Our favorite? Number 5.
What Works & What Doesn’t Automating Ad Copy & Keywords: Clix’s own Michelle Morgan weighs in on leveraging dynamic keyword and ad features.
Conversion Tracking 2019: New Facebook Attribution vs Google Everything you need to know about how conversion pixels by major marketing platforms work.