Happy last day of November, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Social Media Examiner
6 Instagram Lead Generation Tactics: Learn to combine CTAs with Instagram features to capture more leads.
Getting Started with Audience Targeting for Video Ads: It’s not one size fits all when it comes to strategy. Learn how to target audiences on some of the popular social platforms.
Mcommerce Statistics and Trends in 2019: You guessed it, mobile commerce. And it’s a force. With a prediction of 44.7% of the total US ecommerce sales next year, you can’t afford to miss out.
3 Easy Steps to Find Your Audience on Quora Ads: No matter what industry your client is from, find your audience with these steps.
Search Engine Land
TrueView for Shopping: The perfect marriage of awareness and direct response Interested in leveraging YouTube for ecommerce? Joe Martinez is sharing how you can create an evergreen TrueView for Shopping campaign in Google Ads.
Success with Google Shopping, Part 4: Tracking Sales: Great series with tips that include detailed steps (and helpful screenshots) to manage, optimize, and scale of all your Google Shopping and text ads campaigns.
The Ideal Showcase Shopping Ads Campaign Structure: If you’re running (or planning to run) Showcase Shopping Ads, here are a few things to know first when considering campaign structure.
From the Engines
From the Clix Team
Google Ads’ Ad Preview Tool Gets Two New Features by Robert Brady
New Device Type in Google Ads: TV Screens by Andrea Taylor
Three Tips for Better PPC Client Reporting by Tim Jensen
Target Impression Share Bidding: What We’ve Seen So Far by Abby Woodcock