Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Facebook Attribution: Reviewing the Tool’s Pros and Cons “Who deserves credit for the final conversion?” is an important question to ask, but often a very difficult one to answer.
Google Analytics keyword not provided – what does it mean? Ahh it all makes sense now: An explanation of what keyword ‘not provided’ means in Google Analytics and how you can work around it.
How to Use Google Ads Ad Suggestion and Recommendations Tool to Create Ads That Convert ‘Opportunites’ became ‘Recommendations’ and more than semantics, the suggestions are aimed at helping you strategically create better ads without cranking up your ad spend.
New Amazon Portfolio Feature For Sponsored Products & Sponsored Brands: Learn from the best about a new feature designated to help advertisers manage & track their spend in Sponsored Products & Sponsored Brands.
Utilizing Site Search Data to Improve Your Awareness Campaigns: Clix’s own Joe Martinez is walking us through how to use site search data to give us new strategies to test for awareness campaigns – bookmark and share this one!
Search Engine Land
Protect Your Brand in Search You are losing clicks to your competitors that are twice as likely to convert. Don’t miss this post.
The Top 6 Mistakes Made In Mobile Marketing: From making too many changes to blurring the lines between campaigns and tests, here are the common ones to avoid.
Search Engine Journal
Google to Roll Out New Call-to-Action Extension for Video Ads: Say ‘goodbye to YouTube call-to-action overlay next month and ‘hello to new CTA extension in its place. Learn all the details in this post.
Bing releases Clarity, an open-source UX analytics tool: The open source tool lets webmasters ‘replay’ users’ interactions such as mouse movements, touch gestures and click events.
Ad Extensions: To Automate or Not to Automate? They’re a great sidekick to ad copy — learn about each one and determine if automation is the way to proceed.
From the Engines
From the Clix Team
Google Ads To Count Calls From Location Extensions As Conversions – Is That Too Greedy? by Robert Brady
New Metrics Added For Bing Ads Shopping Campaigns by Bethany Bey
Responsive Search Ads: What We’ve Seen So Far by Abby Woodcock