1,400+ Kids YouTube Channels to Exclude From Your Video Campaigns

I’m going to go over a scenario I run into often. I wish I could see your face when reading this to know we’re in agreement.

When I launch new video campaigns or ad groups in Google Ads, I like to check the placements every day for at least a week to see where my ads are initially shown. So many times, these are the placement results I see…

junk youtube placements

When actually reviewing the top-spending placements, I often see right off the bat they’re all kids channels. Yeah, this isn’t what we want to show our clients or bosses, and most likely the marketer isn’t doing anything wrong. I’m not here to parent shame anyone, but it’s incredibly common for parents to give their kids their phone or tablet to distract them so they can finally get some work done around the house. (Look, I’ve done it so I’m not scolding anyone). So the smart PPC marketer could technically be going after the right user, but that user has given their device to someone else.

I’m sick of this happening. So in order to try (really need to stress the word try here) to limit our ads showing up on these channels, I started creating a list of channel placements that I saw consistently in our client’s placement reports. I also took a proactive approach and searched on YouTube myself. I looked up terms like “kids, childrens, toys, unboxing, kids games, etc.” I then filtered by just channels and then sorted the channels with the most video views. I now have a list of more than 1,400 channels we can add as exclusions proactively.

Just Give Us the List Already!

Okay, here it is. I’d love this list to be available to anyone in the PPC community. If you have other channels that are wasting a lot of spend that I don’t have on this list, please let us know in the comments below so we can add them to the mix.

 

kids youtube channel list cta

 

How to Add YouTube Channels as Placement Exclusions

First, select the campaign or ad group you’d like to apply the exclusions. Then click on the Placements report. When you are in the Placements report in Google Ads, click on the Exclusions tab at the top of the page. Then click on the blue pencil icon to edit your exclusions.

 

exclude placements google ads

 

Double check to make sure you have the correct Account, Campaign, or Ad group exclusion option selected. Then click on “Enter multiple campaigns.”enter multiple placements

 

Now you can copy and paste the list we just shared on Google Drive into Google Ads. Then remember to add the placements and also save the exclusion list.

add youtube placement exclusions

 

I’ll be the first to admit this list is small compared to all of the kids channels that are out there, but many of these channels have millions of views and even millions of subscribers. (Yes, the Baby Shark channel is on this list). Keep sending your suggestions and let’s help our fellow PPC colleagues save their clients money! We can call this our holiday gift to our readers! And for a visual run through of the set up, check out the video below.

 

Comments (41)

  1. Joe, this list is fantastic. I’d also recommend people who use this list to consider excluding the content label “Content suitable to families” under settings, and a few topics for anyone trying to mitigate these types of placements.

    Topics for exclusion:

    Baby Care & Hygiene
    Children’s Literature
    Family-Oriented Games & Activities
    Nursery & Playroom
    Babies & Toddlers
    Preschool
    Baby Feeding
    Baby & Toddler Toys
    Baby Strollers & Transport
    Cartoons
    Toys
    Parenting

  2. Oh man. I could try but probably won’t be any time soon. I’m still adding channels to this list.

  3. This was super helpful. Thank you for putting this together. There has got to be a better way to run placement campaigns on select channels only.

  4. Thanks for reading! You can still select specific placements to target. But with Display Planner gone, we don’t get video ad placement information as easily as we used to. Look at where your video ads are currently running in the placement report. If you see placements that are working well or fit your target audience, create a manual placement campaign (or ad group) and target those separately.

  5. Thank you. I appreciate it. It’s too bad Google wouldn’t just let you exclude by category. The amount of steps required to exclude these channels as well as Mobile Apps in these categories is not super effective or efficient.

  6. Don’t forget only in your strategies that underage children are usually parents in the 25-35 age group. Parents who, despite leaving cell phones in the hands of these children, also have the culture of fulfilling their desire to buy these children, more than their teenage children, moreover. So depending on what your campaign is about, consider it. These little ones today when they see a well done advertisement that arouse their desire they influence this country in this age group that has a great purchasing power, more than teenagers who still depend on their parents but usually have parents in the 35 to 45 years old who do not have this same buying arrangement for their children as younger parents. A small child when it wants something causes younger parents almost an obligation of parents to fulfill their wishes. So before directing your campaigns think about this argument and then develop your strategies.
    When I had my little children I was often influenced by them to buy this or that brand of shampoo. Or chocolate or clothing because they saw the brand and wanted to specify it. Just to ponder.

  7. There are a few people who have said they use this exclusion list as a targeting list instead because they do work on accounts that sell kids products. Yes you always have to know your audience and who you’re trying to sell to. Personally, I don’t have any accounts where children would be helpful at all and all kids channels (including gaming channels) are pure garbage when looking at my clients goals. This list will not be for everybody, but it will help a lot of accounts out there until Google adds a category exclusion for children’s channels…if that ever happens at all. Thanks for reading!

  8. http://youtube.com/channel/UC21LBTN66AkhehxaYr8Vowg
    http://youtube.com/channel/UCS94J1s6-qc8v7btCdS2pNg
    http://youtube.com/channel/UCJQ1C-lD8VNB8r6y6CUd9lw
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    http://youtube.com/channel/UCRChl_mEUK_6JeW7oAmuYfQ
    http://youtube.com/channel/UCjHpej-MmJF9zR2v0sMsxrA
    http://youtube.com/channel/UCLsooMJoIpl_7ux2jvdPB-Q
    http://youtube.com/channel/UCEYy1KBuTts141VQvscsdKw
    http://youtube.com/channel/UCUtaE2yqrkOhml3cIhlGguw
    http://youtube.com/channel/UC5ma-WCc8jNCV0WyRnfbHTg
    http://youtube.com/channel/UCCI5Xsd_gCbZb9eTeOf9FdQ
    http://youtube.com/channel/UCY6M5pH8JIjBmf7gDpRd0EA
    http://youtube.com/channel/UCQ00zWTLrgRQJUb8MHQg21A
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    http://youtube.com/channel/UCqNmJfc7RgMU6hTxOOuCYHQ
    http://youtube.com/channel/UCnda2vfoiN9UBuzvoMtvg4w
    http://youtube.com/channel/UCYG8OhcDxLV2P65_yJSIzwg
    http://youtube.com/channel/UCzp8DlOSJyV8uZNGTNsrAsA
    http://youtube.com/channel/UCv-DD4hbPVgZX8m9ftSzALg
    http://youtube.com/channel/UC3xWCpnWd8l7HaiqfvtzIhQ
    http://youtube.com/channel/UC3XBUowZ-gcg8rP9lZJrnnQ
    http://youtube.com/channel/UCGDXBMP0ZoTvTZwUtNFHtRg
    http://youtube.com/channel/UCcePHWYZZ4vV9iCP4j4UCzg
    http://youtube.com/channel/UCUJz3Kx_UkivcPzdAmcFAPg
    http://youtube.com/channel/UCoMxvdVZeB0ODUz1NZearKg
    http://youtube.com/channel/UC–Cb4jCy_X2FxuasB8Gppw
    http://youtube.com/channel/UCPC55dCdzIjNJd421LbK3uw
    http://youtube.com/channel/UCtm3DGXkWqAUQZMHl97SVxA
    http://youtube.com/channel/UCZvPilb88K5uIBMYYfabf2w
    http://youtube.com/channel/UCkdaMs8HG6_Ni4mnNIWG8uw
    http://youtube.com/channel/UC1nSs697is_NRD9aU6X39YA
    http://youtube.com/channel/UCoA47H0DOybmgZH_yHTOLcw
    http://youtube.com/channel/UCx0eQsDrjn-EXMWeusTh2cQ
    http://youtube.com/channel/UCfEbuQVHqpTsqRnMyT1ZuZg
    http://youtube.com/channel/UCCzYk_5gZ3Ee3Osy9qJdijg
    http://youtube.com/channel/UCqjaVLlcwT5IlUJuaz9sYcA
    http://youtube.com/channel/UCg1PtLqCSYX8odBuWHP9Ebg
    http://youtube.com/channel/UCWWsGDPpRLTQ-RK_G2pqi8A
    http://youtube.com/channel/UCgFXm4TI8htWmCyJ6cVPG_A
    http://youtube.com/channel/UCf9xTqXTItfs5R0JZqlomjA
    http://youtube.com/channel/UCsZoAGyfzP1v5Z2BWyDU1kA
    http://youtube.com/channel/UCcOMTVILq-yIqtFmOqt-QOg
    http://youtube.com/channel/UCBAVuFj7sgiS0Qp0hBgfuJg
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    http://youtube.com/channel/UCxUayFyqiLa5PbcspHsw9Ag
    http://youtube.com/channel/UCgL7c6rQ8QordQ7k5p0i8Ag
    http://youtube.com/channel/UCfaZw8XH_zmAVkBst_MPD6w
    http://youtube.com/channel/UCKdOI5MTLkGHtqtyKovs2lQ
    http://youtube.com/channel/UCqADkCnAXosB0lqDNnYTdPQ
    http://youtube.com/channel/UCMJI7kcpc6rUITUfIcybRGA
    http://youtube.com/channel/UCu2am4YDE8Ef7PKCndsqURQ
    http://youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w
    http://youtube.com/channel/UCSVf__sNSJ6uC8tJq4c2-fQ
    http://youtube.com/channel/UC7LcrmhEYYl_dVYHOZ4AB-w
    http://youtube.com/channel/UCdKicyl_ve5oyjasiO6njgQ
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    http://youtube.com/channel/UCHoxUSPQ_X_YehiTyZVmMFg
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    http://youtube.com/channel/UCURffR0e_FPKnDuzQ0XyWhw
    http://youtube.com/channel/UCMdHGrfjwVU3_Gq6Olk3sdA
    http://youtube.com/channel/UCm2_z8DZOD3ZWCryBeuTAAA
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    http://youtube.com/channel/UCb69PhsHzsorirJDlxaIXlg
    http://youtube.com/channel/UCsDAemirN7qaUriaXzsFaHA
    http://youtube.com/channel/UCHia02_AKmqXtxsDxrYOxow
    http://youtube.com/channel/UC7Pq3Ko42YpkCB_Q4E981jw
    http://youtube.com/channel/UChc70yKqId2t7MIQ89QKhXA
    http://youtube.com/channel/UCnQu95iotdBvI6S6oywF4Nw
    http://youtube.com/channel/UChFWf89vHqtTwWe79vlSiIA
    http://youtube.com/channel/UCEJ5wHQVR2DLDPNkYI2YJWA
    http://youtube.com/channel/UCHRTfR2r0Ss3UjFyw7gSA-A
    http://youtube.com/channel/UCno54NH8m0Z5gINN8MpbOMw
    http://youtube.com/channel/UC9CsZoTaHZqZjnNZv7v3T1g
    http://youtube.com/channel/UChsFzlDgXxa4MDlFp-28FxQ
    http://youtube.com/channel/UCg0XtOGA4s8eVGoSsxlCQ5Q
    http://youtube.com/channel/UCgNhsWFmDjFFBbJqwBwrB0A
    http://youtube.com/channel/UCB0XRO0Q14cHKIGIyXcYJ_A
    http://youtube.com/channel/UCVY0bbJsD5YaEySYqHGeA2Q
    http://youtube.com/channel/UCquMFVZvpf8eczgNSnCgYlw
    http://youtube.com/channel/UCWR042rjMuxh6UBoPERajtw
    http://youtube.com/channel/UCeItv2gvphuLXrCdSMv60YA
    http://youtube.com/channel/UC_CiTdr3FjC5LJYTRCaYe3Q
    http://youtube.com/channel/UCVOq9DX3BL9bBU9FrG5MpMA
    http://youtube.com/channel/UCDOKxDwdAMpHEsyKyKFaczQ
    http://youtube.com/channel/UCKjjmMqvuxNYw8c6knceexQ
    http://youtube.com/channel/UChULBXQf9VDYAi3vRLu_U-w
    http://youtube.com/channel/UCCvFRwjmSfWfUAp3-wrktsA
    http://youtube.com/channel/UC44cIa0AIKl_-q_j3FheChg
    http://youtube.com/channel/UCwjoPtSoNLAoX2sLBaKLYng
    http://youtube.com/channel/UCpYye8D5fFMUPf9nSfgd4bA
    http://youtube.com/channel/UC9doagGADKaZf_0YhFARtog
    http://youtube.com/channel/UC5v3gjCQLFeg8eBXO7ShdpQ
    http://youtube.com/channel/UCP9MW9ATjUwwulqEYTbp-Mw
    http://youtube.com/channel/UC3IRvILzRRzPsdsV-GuwV7Q
    http://youtube.com/channel/UCvEyucb-7MaSM9gGLvPslqA
    http://youtube.com/channel/UCqxzvMZvSFz7zqrglERwzww
    http://youtube.com/channel/UCstwnmjrH6CX63UNqo0Mh5A
    http://youtube.com/channel/UCf4-1iHEgNgNWH_HKmYAtcw
    http://youtube.com/channel/UCZrk2zSuWiEGQAf_LXa-Gjg
    http://youtube.com/channel/UCeu9k650uruWCmC1xLPStyg
    http://youtube.com/channel/UCW5DCfLgYQ6DEI4cVYP2loA
    http://youtube.com/channel/UCoFE6Bfp12S-U5MIk2KJhDw
    http://youtube.com/channel/UCBnZ16ahKA2DZ_T5W0FPUXg
    http://youtube.com/channel/UCX7CYiI89e6wBnwytOx8A-Q
    http://youtube.com/channel/UCUaZwCnn6Z-16BmkKngSs0g
    http://youtube.com/channel/UC6sSkkemzPjmrzS0Y0V_2zw
    http://youtube.com/channel/UCFKy8yalFP9QqfpzMcJB1bw
    http://youtube.com/channel/UCy_rxpSt8DMagOUFA9Q-t1A
    http://youtube.com/channel/UCns6sGDoRVhrND8npcvGLSw
    http://youtube.com/channel/UCceN-kzwSYFLsgEeb-7P9pQ
    http://youtube.com/channel/UCt85OBK7PHVBD5aQvlOPGfg
    http://youtube.com/channel/UC6V_t1Fxc46gBzqYTjIvMrw
    http://youtube.com/channel/UC5Kd6kJfHAZom17jMX6RT7w
    http://youtube.com/channel/UCxZtxQcGNLzQJL4qUNdl2UQ
    http://youtube.com/channel/UC5LH_cGEFwywuAxuEVRHriQ
    http://youtube.com/channel/UCjZ-Ekz7JDN6GDXwusvSHvg
    http://youtube.com/channel/UCw_nw4q1RvDiFNSTmCXhl-g
    http://youtube.com/channel/UCjuDdeEYKUl4jRc3BBewWkQ
    http://youtube.com/channel/UCsIir74tJ-5dcXECSMFHs2A
    http://youtube.com/channel/UC9pmr0oeuNyie2QyWtn_MPw
    http://youtube.com/channel/UCZ6kEGoy56GqmNLe1BEEDhg
    http://youtube.com/channel/UCttafJi4SCirZhlxsxISbyA
    http://youtube.com/channel/UCLgUufCC7Q-skizKrVmKDyg
    http://youtube.com/channel/UCsaOzYsyshyrYL4SHCTI8xw
    http://youtube.com/channel/UCDmVswNQ9mnuQYEeU3lcLmg
    http://youtube.com/channel/UCRQyOR3HBLCl9xex6pE2vrA
    http://youtube.com/channel/UCEwVUyGohI5bV3KalqJbt3Q
    http://youtube.com/channel/UC9WSVUGnSQ3HPpa3hZ-FAkw
    http://youtube.com/channel/UCTsPDENL6UTfdIExrWO2NlQ
    http://youtube.com/channel/UC5qTA7teA2RqHF-yeEYYANw
    http://youtube.com/channel/UCCXyLN2CaDUyuEulSCvqb2w
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    http://youtube.com/channel/UC3dEvA1is6-0_yuei9iCdEw
    http://youtube.com/channel/UCzdcg8MfL80uKzjfJVCzsoA
    http://youtube.com/channel/UCA2nZZs7qorUdFpATwK0n3g
    http://youtube.com/channel/UCieanQ7ZvDo9WiF23xvcIvQ
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    http://youtube.com/channel/UCNBx557qbG761kMk2oA3o0A
    http://youtube.com/channel/UCvnxJH4a5akdr2Bbw2g-SRA
    http://youtube.com/channel/UClcoqKppbg1PQLDh6LxV1aA
    http://youtube.com/channel/UCvlE5gTbOvjiolFlEm-c_Ow
    http://youtube.com/channel/UClgr_pAqUs9peXX_-iZzR6g
    http://youtube.com/channel/UCv5I8kinKQT_cBxhsscnlWQ
    http://youtube.com/channel/UC3I1iohrGzxep0p8r1Osw3w
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    http://youtube.com/channel/UCfud9T0sB15qvweliXa5xhQ
    http://youtube.com/channel/UCiuZ9qRr3mrykNmWcAPmJ0w
    http://youtube.com/channel/UCZLl7vfqlRjVL4YBHGmLVvQ
    http://youtube.com/channel/UC4NALVCmcmL5ntpV0thoH6w
    http://youtube.com/channel/UCV6P5rRVmiTL637byUZBTrQ
    http://youtube.com/channel/UCIiaE34yfQPiUUaEafhpdig
    http://youtube.com/channel/UCvYrpuU_T75SyjVRHgvOBig
    http://youtube.com/channel/UCHa-hWHrTt4hqh-WiHry3Lw
    http://youtube.com/channel/UC6yaj9eP0zeJ98NmtxzFv6A
    http://youtube.com/channel/UCRbmFLYaqk95kvLHZpYMtHw
    http://youtube.com/channel/UCZdJCx_zEqvOI7RFG-mWmuw
    http://youtube.com/channel/UCGlD3bytsZC1Q3O2TdskPow
    http://youtube.com/channel/UCc_alYmt_LTSb5oOjF8Stjw
    http://youtube.com/channel/UCbCmjCuTUZos6Inko4u57UQ
    http://youtube.com/channel/UC3q2YwNGj7ktNf70PqMW72g
    http://youtube.com/channel/UCEyhTd0NV9L7VG7B1vJyJ0A
    http://youtube.com/channel/UCRa07c47CSfHHC7DbXMgbuQ
    http://youtube.com/channel/UCWGH9AG_aq4jdDhOGnkyCww
    http://youtube.com/channel/UCci_1TYZq75xVPNic-zgFBg
    http://youtube.com/channel/UCGMHLRrGvKWWdk6EAZOqVfQ
    http://youtube.com/channel/UCk8GzjMOrta8yxDcKfylJYw
    http://youtube.com/channel/UCRgCbwOa1f76Ec_eRBhhezA
    http://youtube.com/channel/UCIlzrZqvHbaOmF6TuateTtA
    http://youtube.com/channel/UCwYFFFgr4wl5Oby8gBbAZzg
    http://youtube.com/channel/UCKWTFYjjdRjTj63xOquE7Iw
    http://youtube.com/channel/UCXuFgrekoZkXmPfS0SyeTlg

  9. Hey Peter. I just uploaded this list as exclusions in another account yesterday. I had no issues on my end. Are you trying to add them via an exclusion list or manually with a campaign or account level?

  10. Hi Joe,

    Do you happen to have a version of this but with hyperpartisan political channels (left-wing and right-wing) that we could add to our video campaigns on youtube? If not, do you have any suggestions of how to avoid those guys?
    Thanks

  11. Joe, why do u think we can’t Exclude a custom affinity audience?

    Cant think of a better way to avoid wasting money on ads than that, except its not an option.

  12. There are some broken URLs and that’s the reason it shows “An error occurred…”

  13. There are some channels that don’t exist, son the result is “An error occurred…”

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