Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
4 Lessons Being a Camp Counselor Taught Me about Good Client Services: Short of advice on packing bug spray, this clever piece offers really good insight into our industry while making the correlation to being out in the wild.
4 Essential Methods of Session Stitching in Google Analytics: Don’t destroy your data — lean into this thoughtful post and you’ll benefit by weaving together user interactions.
How Much Does Digital Marketing Really Cost? Depending on your business, prepare for 6-20% of gross revenue.
5 PPC Strategies to Test in 2019: Hit the ground running in 2019 with these testing tips from our own Michelle Morgan.
Marketing Events In Facebook: Not only audience targeting, but this post also explains the importance of ad copy and creative along with the right campaign objectives to make your event a success.
Group Twenty Seven
Facebook Advertising vs. Google Advertising: Which is Better? Definitely not a one size fits all, but assessing need and trying both is a good place to start.