Clix Marketing Blog’s #PPC News & Views: Friday, January 25, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Journal

7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought OfOur own Director of Client Services is guest posting here — outlining seven ideas for using lead gen ads for companies that don’t generate leads. Don’t miss Michelle Morgan’s post!

PPC Hero

Bing Ads Platform Integrating With Yahoo & AOL SearchStill curious as to what the partnership means? Take a look at this analysis and insight.

KlientBoost

Apple Search Ads: 11 Things You Need To Know You had us at Higher App Store Ranking. Don’t overlook the best practices and recommendations to make the most of ASAs.

AdStage

The Expert PPC Marketer’s Retargeting Guide For FacebookYou’ve probably considered cart-abandoners, but how about blog readers or an audience that has engaged with your Facebook page. Or even past-purchasers?

Social Media Examiner

How Google Analytics Attributes Traffic From FacebookResolve the discrepancies (or least understand them) once and for all between GA and Facebook Ads Manager.

Search Engine Land

Amazon had a record-breaking holiday season, here’s how advertisers managed it: The holiday magic isn’t over – feature rollouts continue. But of interest, take a look at how Sponsored Products performed this past holiday season.

Marketing Land

All advertisers can now buy Google’s 15-second non-skippable video adsThe most popular video ad format is now available – check to see if it was rolled out to you.

WordStream

6 Overlooked Optimizations to Increase Your PPC Conversion RateBelieve this author when you think, ‘I’ve tried everything.’ You haven’t.

3Q Digital

Fraud Prevention: Watch the Lead Quality with GDN’s Pay-Per-Conversion Feature” It essentially makes testing display no-risk — sort of.” Don’t miss these further steps to look at invalid clicks, placement, and lead source.

CPC Strategy

Why Walmart’s Ecommerce Strategy Makes Them A Contender Against Amazon: No longer the underdog. From impressive acquisitions and partnerships, take a look at the other ways how Walmart is eyeing the top spot.

Simo Ahava

True View Ecommerce Impressions With Google Tag ManagerYou’ll want to set some time aside to get the most of this guide.

From the Engines

Quora

Advertise on Quora in 2019 – A collection of insights

Pinterest

Quick tips: Choosing the right Pinterest ad format

Facebook

Strategic Considerations for Mobile Gaming Engagement Campaigns

LinkedIn

Introducing Interest Targeting

From the Clix Team

The Quirks of Remaining in Google AdGrants Compliance by Kristin Palmer
Important Phrase Match Difference Between Google and Bing by Bethany Bey
The Beginner’s Guide to Dynamic Search Ads by Abby Woodcock
New Features Announced for Quora Ads by Joe Martinez

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