Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of: Our own Director of Client Services is guest posting here — outlining seven ideas for using lead gen ads for companies that don’t generate leads. Don’t miss Michelle Morgan’s post!
Bing Ads Platform Integrating With Yahoo & AOL Search: Still curious as to what the partnership means? Take a look at this analysis and insight.
Apple Search Ads: 11 Things You Need To Know You had us at Higher App Store Ranking. Don’t overlook the best practices and recommendations to make the most of ASAs.
The Expert PPC Marketer’s Retargeting Guide For Facebook: You’ve probably considered cart-abandoners, but how about blog readers or an audience that has engaged with your Facebook page. Or even past-purchasers?
Social Media Examiner
How Google Analytics Attributes Traffic From Facebook: Resolve the discrepancies (or least understand them) once and for all between GA and Facebook Ads Manager.
Search Engine Land
Amazon had a record-breaking holiday season, here’s how advertisers managed it: The holiday magic isn’t over – feature rollouts continue. But of interest, take a look at how Sponsored Products performed this past holiday season.
All advertisers can now buy Google’s 15-second non-skippable video ads: The most popular video ad format is now available – check to see if it was rolled out to you.
6 Overlooked Optimizations to Increase Your PPC Conversion Rate: Believe this author when you think, ‘I’ve tried everything.’ You haven’t.
Fraud Prevention: Watch the Lead Quality with GDN’s Pay-Per-Conversion Feature” It essentially makes testing display no-risk — sort of.” Don’t miss these further steps to look at invalid clicks, placement, and lead source.
Why Walmart’s Ecommerce Strategy Makes Them A Contender Against Amazon: No longer the underdog. From impressive acquisitions and partnerships, take a look at the other ways how Walmart is eyeing the top spot.
True View Ecommerce Impressions With Google Tag Manager: You’ll want to set some time aside to get the most of this guide.
From the Engines
From the Clix Team
The Quirks of Remaining in Google AdGrants Compliance by Kristin Palmer
Important Phrase Match Difference Between Google and Bing by Bethany Bey
The Beginner’s Guide to Dynamic Search Ads by Abby Woodcock
New Features Announced for Quora Ads by Joe Martinez