Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How to Create a LinkedIn Sponsored InMail Campaign: The responsibility isn’t just on a salesperson to nurture leads – work the funnel by testing out this feature.
8 Google Ads Automated Bidding Strategies and How to Use Them: If you’re going to let Google take the wheel and relinquish control, understand the strategy for each individual campaign you create.
What Ecommerce Brand Bidders Can Learn from Amazon Advertising: If there’s one post that can’t be missed this week, it’s this one!
Reddit launches cost-per-click ads: Following the announcement on Wednesday, here are all the reasons why you should care to this platform’s first performance-based ad unit.
Search Engine Land
Agencies say search, social spend will rise, but increases target 5 platforms: Google and Facebook were easy to predict. See who else made the cut.
Social Media Examiner
How to Use Facebook Automated Rules to Manage Facebook Ads: The worst thing is to set it and forget it — by taking the time to learn and implement automated rules, you’ll save time and reduce wasted ad spend.
First Page Search Bids: Should You Go All In? First, you’ll be thinking of blackjack after reading this post, and second, you’ll gain a perspective on the impact keywords can have if you evaluate them following these steps.
From the Engines
From the Clix Team
LinkedIn Ads Introduces Interest Targeting (Plus Complete List of Targeting Options) by Tim Jensen
Amazon Could Start Sending Free Samples From Advertisers by Robert Brady
The BIG List: PPC Text Ad Character Limits by Andrea Taylor