Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Custom Intent Audiences – Making the Connection from Search to YouTube: If you’re new to custom intent, jump in – the water is warm! This post explains some benefits and how to set up your audience.
Search Engine Journal
4 Ways to Use Excel Macros in PPC to Save Time: Our own, Andrea Taylor provides useful teachings (and helpful screenshots) when analyzing SQRs and negative identification filters, campaign builds, tracking templates, and more. Three words: bookmark and share.
7 Reasons Google Ads and Facebook Ads Make the Perfect Pair: After reading this post, our schedules are now clear on February 13th for a webinar to learn more.
Paid Search Competitor Strategy – A Negative Keyword Twist: Start with your search query reports to see if you’re already picking up competitor traffic then evaluate an auction insights report to decide if this is right for you.
How to Build an Automated Budget Tracker in Google Sheets: You had us at ‘automated,’ especially for mundane tasks such as tracking budgets.
The Dos and Don’ts of Getting Started with Pinterest Advertising: With 250 million individuals each month, learn from the best of how to best make an impact on this platform.
YouTube Ad Specs for 2019: From Standard display ads to TrueView and bumper – look no further. Here are all the specs for both display and video in this organized post.
From the Engines
From the Clix Team
How To Tidy Up Your PPC Accounts by Kristin Palmer
When to Use Broad Match Keywords by Bethany Bey
PPC Campaign Structure: Planning & Strategy by Guest Post
The BIG List: Tons of Scripts to Save You Tons of Time by Abby Woodcock