Clix Marketing Blog’s #PPC News & Views: Friday, February 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

3Q Digital

New Product? Use These Tips and Tricks for Your Search LaunchWithout a keyword history to rely on, you’ll need these 4 tips to ensure a successful product launch.

CPC Strategy

Amazon Advertising Introduces New-to-brand Metrics: To help advertisers estimate the cost of acquiring new customers, new-to-brand metrics are being rolled out. Take a look at this post to understand all the details!

Search Engine Journal

A Google Ads Script to Help Optimize PPC Ad TestsWhat’s better than heart-shaped chocolate and conversation hearts? This VDay treat had us swooning — a revised script that’ll assist with the mining of data when ad testing.

WordStream

Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data] If you’re focused on converting clicks to leads, you can’t miss this analysis in this piece (along with some great tactics to make your next campaign successful).

Group Twenty Seven

Google Ads Not Working for Your Small Brand? Try Something Different: “Forget the Sale – Send a Sample” — more strategies and great ideas like this to try on your smaller company accounts.

Social Media Examiner

How to Create LinkedIn Objective-Based AdsWith the redesigned Campaign Manager, don’t miss this post to understand how to set up text, sponsored content, dynamic, and sponsored InMail campaigns.

PPC Hero

5 Examples of Ads & Landing Pages That Have Perfected Post-Click OptimizationThe goal is conversion and sales, don’t just focus on pre-click strategies. From message match to personalization and A/B testing – this post outlines some elements to enhance the experience.

From the Engines

Quora

Additional Currencies now available on Quora Ads

Pinterest

Quick tips: Sizing images for your Pins

Facebook

How to Take Your Instagram Content to the Next Level
Tips to Keep Your Facebook Account and Business Page Secure

LinkedIn

LinkedIn Pages Have New Powers!

Bing Ads

Webcast: The Art and Science of Power BI

From the Clix Team

Political Advertising Guidelines for PPC Platforms by Tim Jensen
How to Get Facebook Ads and Page Access as an Agency by Andrea Taylor
Everything You Need to Know About Quora Ads Targeting Options by Joe Martinez
PPC Best Practices We Love to Hate & Hate to Love by Andrea Taylor

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