Happy Friday friends, and welcome to this week’s edition of the Clix Marketing blog’s PPC News & Views!
From the Experts
Google Is Getting Rid Of Average Position! With the focus on impression share, we have all anticipated the inevitable change. Reasons to not panic along with predictions in this post.
Search Engine Land
3 ways to lower your Amazon advertising ACoS: Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how.
New Amazon Brand Analytics Now Available To Sellers [For Free]: Now you can check out Search Term Reports along with Search Frequency Rank!
Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions: When your conversions aren’t sales or have unique situations involving phone calls – here are some workaround ideas to ensure the efforts are being measured.
Facebook testing new Ads Manager interface: Facebook has a new spin on Ads Manager that it has started previewing to advertisers. Check out this post to see what’s changing.
Social Media Examiner
8 Costly Facebook Ad Mistakes and How to Avoid Them: The most common mistakes made with Facebook ads and how to resolve them from top Facebook advertising experts.
Audience Targeting in Paid Search Campaigns: What You Need to Know This post contains the strengths and weaknesses of both keyword and audience targeting as you consider your strategy.