Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How to Create a Custom Report in Google Analytics: Step-by-step instructions for Explorer, Flat Table, Map Overlay Reports in this helpful post.
Ghosted By Your Audience? Try These Facebook Engagement Tactics: Feeling unseen and unheard? 10 Facebook engagement tactics to better connect and create engaging relationships with your target audiences.
Bitesize blog: Should I care about Bing? It’s not only cheaper than Google Ads, but Bing is showing some impressive gains for voice tech implementation. Here’s why marketers should take a second look if Bing isn’t already part of the PPC strategy.
Google Rolls Out Responsive Video Ads, Expanded Call-Only Ads + More Recent News: Feeling out of the loop? Get caught up on recent changes with this helpful recap post!
Social Media Examiner
How to Market on Reddit: A Guide for Businesses Does Reddit make sense for your business/client? Don’t miss these examples for a different kind of brand engagement.
Search Engine Watch
Drive customer retention with Google Dynamic Remarketing: Settle into this thoughtful post and learn five ways to reduce cart abandonment rates as you consider Google Dynamic Remarketing.
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature: Merchants will now be able to run Shopping Ad campaigns via Ads Manager.
Bing Ads: The Ultimate Tutorial for Businesses: New to Bing? Things to consider before launching a campaign in this great writeup.
How To Promote Amazon Products With Facebook Ads: They can boost sales and rankings on Amazon and are typically the most cost-effective and scalable source of traffic outside Amazon itself – don’t miss how you can advertise your Amazon Products With Facebook Ads.
From the Engines
From the Clix Team
Google Ads Makes Reporting Easier by Bethany Bey
Using Google Tag Assistant to Test Tracking Setups by Tim Jensen
Are You Ready for Google Ads Display Network Keyword Migration? by Abby Woodcock
Pinterest Shopping Features and Campaigns Come to Life by Kristin Palmer