Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Group Twenty Seven
Answers to Your Top Video Ad Questions: This post contains 5 questions that cover topics from available ad formats to ways to start without blowing a budget.
Search Engine Journal
Bing Makes Text Ads More Actionable With New Extension: With an average 20% increase in click-through rate, here’s what you need to know about the new extension that’s now available!
Social Media Examiner
How to Lower Your Facebook Ad Costs: 4 Tips Four ways to lower your cost per result and maximize the efficiency of your advertising budget. Don’t miss this one!
B2B Facebook Ads: The Ultimate Guide (With Examples!) For Big Wins You may have caught this post a while back, but give it another look. It’s been refreshed and we’re inspired by the 10 ad campaign great examples!
3 Bottom-of-Funnel Strategies to Improve ROI Today: From creating ad groups focused on a single keyword to remarketing tactics, don’t miss analysis this week!
The Future of Google Ads Keyword Targeting: The closest thing to asking a magic 8-ball. Well-organized post including history and what it means for you.