Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Track Quality Score daily with this advanced Adwords script: Here’s a great post! This script will help you measure the impact of your optimizations on a daily basis.
5 Ways to Cut Your Cost per Lead on Facebook Ads: With costs rising, it’s crucial to not overlook these smart tactics. From trying Messenger campaigns to lookalike audiences – there’s a lot here to save you money.
Group Twenty Seven
What Does PPC Have to Do With Website Design? Internal Logic & Structure … check. Check out this list of ways your website design can impact your PPC program.
Social Media Examiner
New LinkedIn Ad Targeting Audiences: Grab a second cup of coffee and settle into this almost-hour-long episode with two special guests!
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy: This new strategy could help you maximize your ad spend without costing you result – don’t miss this one!
Bing Ads Traffic Trends after Verizon Search Deal: An Analysis Improved AI with increased traffic along with audience insights — more on what it means for marketers.