Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Dynamic Search Ads: What You Need to Know: When to use DSAs and situations when another format is better – it’s all spelled out in this helpful post.
Back to Basics: What Is Conversion Rate Optimization (CRO)? New to PPC or getting back into the industry? This one is starting from square one.
Social Media Examiner
5 Overlooked Facebook Audiences to Improve Your Ad Results: A custom audience of people who watched your video?? Add that to your to-do list! Don’t miss all the good ideas in this one!
Google Merchant Center Master Guide: Set Up + 19 Awesome Tips Before you launch any shopping campaigns, start with this post (and refer back to it often).
Search Engine Journal
How to Optimize Your PPC Campaigns for Profit: This post takes the guesswork out of it — it all comes down to an equation. Don’t miss this one!